Celebrating a Milestone in Vigan, Ilocos Sur
The year 2025 kicked off with a major highlight for Motul and its Philippine distributor, Infiniteserv International. From January 10 to 12, the historic city of Vigan, Ilocos Sur played host to the first-ever Motul Infiniteserv Dealers Conference—an event that was as much a celebration as it was a strategic gathering. Set against the backdrop of Spanish colonial streets and centuries-old architecture, the event marked Infiniteserv’s recognition as Motul’s top distributor in the Asia Pacific for 2024.
Attendees included Motul’s top executives from Asia Pacific, regional partners, and hundreds of dealers from all over the Philippines. The conference provided a perfect mix of professional development, brand recognition, and networking, all in a city known for its cultural heritage.
Motul Honors Its Leading Philippine Partner
This recognition was more than symbolic—it was a testament to Infiniteserv’s consistent growth, innovative marketing, and dedication to expanding Motul’s presence nationwide. In 2024, Infiniteserv exceeded its distribution targets, introduced new technologies to local markets, and maintained strong dealer support systems across Luzon, Visayas, and Mindanao.
Dealer Engagement and Strategic Talks
Throughout the three-day event, dealers participated in key workshops and seminars. Topics ranged from global lubricant trends and Motul’s R&D breakthroughs, to practical training on inventory management and customer engagement. For many, this was an opportunity to align their strategies with Motul’s global direction and to learn from top performers in the network.
Looking Ahead to Growth and Innovation
With the theme “Powering the Future Together”, the conference emphasized collective growth and sustainable innovation.
Product Innovation and Previews
Motul executives unveiled upcoming product lines designed for both automotive and motorcycle applications, including next-gen fully synthetic oils and eco-friendly lubricant solutions. These previews gave dealers a first-mover advantage and insight into how Motul continues to stay ahead in a competitive market.
Strengthening the Dealer Network
Beyond the business agenda, the event focused on community-building. Social gatherings and recognition nights allowed dealers to share stories, celebrate milestones, and reinforce their role as Motul’s brand ambassadors in their local territories. The conference ended on a high note, with renewed energy and shared commitment for a prosperous 2025.
